A Taste of Swedish Summer
One of the most delightful and truly local summer experiences in Sweden is heading out to the countryside to pick your own berries — strawberries, blueberries, raspberries (hallon), blackberries, and more. Known in Swedish as "självplock", this self-picking tradition is as much about the joy of being outdoors as it is about bringing home fresh, flavorful fruit.
What makes this even better? Many of these farms offer a wonderfully Swedish perk: you can eat as much as you want while picking. Yes — after paying an entry fee (or sometimes even for free), you're welcome to taste and enjoy as you go. You can also pay by weight if you want to take berries home in bulk.
Where to Pick: A Country-Wide Tradition
Berry picking farms are scattered across Sweden, from the southern regions like Skåne to the outskirts of Uppsala and the forests of Dalarna. Most farms will post their picking schedules during the season (June–August) on their websites or Facebook pages.
Many also grow other summer produce like potatoes, peas, and flowers you can pick yourself — making it a perfect half-day or family-friendly adventure.
My Visit to Ulvagubben – Uppsala’s Berry Gem
As someone new to Sweden a few years ago, I discovered Ulvagubbens Självplock just outside Uppsala — and ever since, I make sure to visit almost every summer. It’s become a personal tradition I never want to miss. The fields are beautiful, the berries are some of the tastiest I’ve tried, and the experience of picking them in the Nordic sunshine is simply unbeatable.
Ulvagubben is a small, family-run farm known for its juicy strawberries, as well as raspberries and currants. The setting is peaceful and well-maintained, with rows of ripe berries stretching under the summer sky. Everything is clearly marked, and the friendly staff are happy to help — even if you don’t speak fluent Swedish.
Parking: There's free on-site parking available next to the fields. If you're coming with a car, you'll find plenty of space and clear signage.
Without a car: You can also reach Ulvagubben by public transport. Take a UL train to Uppsala Central Station, then continue by local bus (such as Bus 110 toward Skyttorp). From the closest bus stop (typically Vreta or Storvreta), it's about a 10–15 minute walk depending on where you get off. Always check current routes on the UL website or the Res i STHLM app.
Opening Hours: The farm usually opens around 9:00 AM and closes by 6:00 PM, but hours can vary depending on the weather and berry availability — especially around midsummer or rainy days. It’s best to check their official website or Facebook page before heading out.
They also sell homemade products like berry juice, jam, and ice cream — perfect after a few hours in the fields. Prices and updated picking schedules are available on their official website: ulvagubben.se. Payment is simple: you pick your berries, weigh them, and pay based on weight. Swish and card are accepted, and you're welcome to eat while picking.
“It’s not just about the berries — it’s about slowing down, connecting with nature, and tasting summer right off the vine.”
Photo Gallery:
Map: Where to Find Ulvagubben
Berry Calendar: What's in Season?
| Berry | May | June | July | August | September |
|---|---|---|---|---|---|
| Strawberries | ✓ | ✓ | |||
| Raspberries | ✓ | ✓ | |||
| Blueberries | ✓ | ✓ | ✓ | ||
| Blackberries | ✓ | ✓ |
Tips for First-Time Pickers
✔️ When to Go: The strawberry season typically begins in June and peaks by early July. Raspberries and blueberries follow later in July and August. Always check the farm’s website or Facebook before you go.
✔️ What to Bring: Sunblock, a water bottle, comfortable shoes, a sunhat, and a container (if the farm allows it). Some places also let you borrow baskets or sell containers onsite.
✔️ How It Works: Entry may be free or cost a small fee. You're usually allowed to eat while picking, then pay for what you take home by weight.
✔️ Payment: Most farms accept Swish or cards. Have a small amount of cash on hand just in case, especially at smaller countryside spots.
✔️ Accessibility: Fields are generally flat, though some farms may not be ideal for wheelchairs or strollers — check ahead.
Arrive early in the day for the best picking conditions — especially after a sunny week. Later in the day, berries may be more picked over or warm from the sun.
